The ‘ground truth’ gap in AgTech: Why satellites alone can’t save supply chains

Satellite image of deforestation in the Amazon Rainforest. Credit: NASA

The Earth observation sector is experiencing a golden age. Satellite hardware and launch costs have plummeted, and computer power, driven by AI and analytics, continues to improve. That’s led to a genuine revolution in precision agriculture and automated supply chain monitoring.  For agribusinesses, investors and regulators, it’s an appealing mix: using satellite technology to track […]

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